The Value of Authentication

One of the biggest problems facing your Internet business today is the thorny issue of trust and security. The vast majority of consumers are concerned about the safety of their credit card and personal details. People simply don't trust the Web, fearing that their transactions might not be safe. Not only are consumers concerned, the prospect of online credit card fraud also has an adverse effect on potential online shoppers.

Increased trust in the safety of online dealings has numerous benefits, of which increased revenue and profitability is the most important. There are real challenges - and significant opportunities - for e-tailers like you to deliver the same level of trust and personalization over the Internet as offered by real shops.

This guide will explain the critical role of authentication in online security as well as the business benefits which flow from creating trust on the Internet.