OnDemand | Understanding Human Behavior: Tackling Retail's ATO & Fraud Prevention Challenge
With the rapid changing threat landscape, protecting your enterprise from breaches and account takeover fraud has never been a bigger challenge.
Retail and merchant fraud teams have the challenges of understanding customer identities and human behaviors regardless of how many devices, accounts, profiles, and addresses they use. One-size-fits-all identity verification methods use black-box approaches, create more friction and are only effective for customer onboarding.
Effective modern-day fraud prevention requires a holistic data-driven approach with a bird’s eye view into the context of potential fraud.
Register for this engaging panel discussion to learn about:
- The anatomy of an account takeover attack
- How to stop ATO and other attacks at every customer interaction point (applications, logins, transactions, etc.)
- Embracing a concept of Know Your Attacker, rather than Know Your Customer through a data-centric approach that puts customer identity at the forefront of every decision