The Vision for Omnichannel AuthenticationCA's Sesh Venkataraman on the Essentials of an Enterprise-Wide Model
Enterprises today have many digital ways of interacting with their customers - and therefore just as many ways for authenticating those users and transactions. Sesh Venkataraman of CA Technologies explains the business value of omnichannel authentication solutions.
Venkataraman, the senior director of product management at CA, now a Broadcom company, explains that omnichannel authentication has become a must to improve security, efficiency and reduce customer friction.
"Enterprises want to streamline interactions with their users," he says. "[They want to] develop a consistent authentication strategy across services and across access channels that is risk-based."
The endgame: Streamlining authentication and providing one unified customer experience across all customer channels.
In an interview about omnichannel authentication, he discusses:
- How it differs from traditional models;
- Strategies and tools to enable it;
- The business benefits to be gained.
Venkataraman is responsible for the company's GTM efforts of its Identity Risk Insight Suite (IRIS) portfolio - a Digital Identity and Anti-fraud Cloud service. His responsibilities include the product's go-to-market, driving sales, gathering customer and marketing insights and driving innovation.
Prior to CA/Broadcom, he managed products & services, overseeing several million dollars in revenue growth delivering mobile messaging services, location based services, mobile identity and fraud detection services.
He has over 15 years in the industry with 8+ years in product management of payment security, risk insights, mobile enterprise cloud services & 7+ years as a core technologist.