How Pinterest Drives Engagement and Growth with Email and SparkPostHow SparkPost Helps Fuel Pinterest's Product Growth
Are you a SaaS, e-commerce, or financial services business that relies on email notifications to drive user onboarding or activation? Are you struggling to use these messages to help improve the customer lifecycle and increase user engagement? Fostering customer growth and reducing churn is possible with the right email strategy.
In this video, hear from Seth Weisfeld, Product Manager for Growth Traffic at Pinterest, as he shares how Pinterest turned to SparkPost to solve a key business metric - driving user engagement with email.
Learn how SparkPost helped Pinterest optimize the technical aspects of its email delivery strategy to significantly improve inbox placement, open, and click through rates, leading to an increase in weekly active users.