Cybersecurity Struggles: The Midmarket's Complex Battle
Coro Co-Founder Dror Liwer Speaks on the Built-In Disparity in Cybersecurity
Midmarket companies today are bogged down by both the attackers and defenders, said Dror Liwer, co-founder of Coro. Due to the inherent imbalance in cybersecurity spending, these companies often end up as vulnerable targets for adversaries.
Small and midsized companies have to strategically determine how to allocate their limited resources to secure their operations, as threats - along with the cybersecurity tools to defend against them - increase in sophistication.
"The entire cybersecurity industry was designed for either the enterprise market or the consumer market. Nobody designed a product for the midmarket," Liwer said. The midmarket has to navigate the rapidly evolving threat landscape, constrained by limited budgets and smaller teams, leading to decisions to prioritize defense in only select areas.
"Normally, we see them do two things: endpoint protection and email protection - because everybody knows those are the easiest entry points. But everything else, in many cases, gets a much lower priority," Liwer said. "And the attackers, unfortunately, are well aware of that. They're doing everything they can to go around those two blockers."
In this video interview with Information Security Media Group at Black Hat USA 2023, Liwer discussed:
- How midmarket companies can feasibly manage cybersecurity solutions;
- Gaps in the security posture at midmarket companies;
- How adversaries exploit the vulnerabilities of midmarket companies.
Liwer has a proven track record of building organizations, motivating teams and working with senior nontechnology executives. Prior to Coro, he worked as CEO and board member at Pose and co-founded commerce enablement platform Cemmerce.
