Brand Impersonation: It's an InfoSec ProblemBolster's Shashi Prakash on How to Lead Response to this Growing Fraud Trend
Brand impersonation – it isn’t just a marketing or reputational issue. It’s an InfoSec problem, says Shashi Prakash, CTO and co-founder of Bolster. He describes the growing problem and why security is best positioned to lead detection and response.
In this video interview with Information Security Media Group, Prakash discusses:
- The prevalence of brand impersonation;
- Why it’s an InfoSec problem;
- The impersonation takedown process.
Prakash has extensive experience working at the intersection of cybersecurity and AI. Prior to Bolster, he was security researcher at Cisco, where he developed machine learning algorithms to catch billions of spam messages.